About Us


Complete Customer Satisfaction…from the Ground Up!

button to BBB accredited business profileSince 1986, our philosophy has been simple and straightforward: make every hardwood floor and every hardwood floor experience of the highest quality attainable. We do this with a powerful combination of employee experience and expertise, meticulous planning and communication and a genuine love of the work we do. We’ve built our reputation on happy customers and referrals. Our master craftsmen have tenure with our company. We strive to meet our goal to make customers for life, maintaining their hardwood floors through the years and generations, following families as they upsize and downsize their homes as needed.

The first thing you’ll notice about Sandmasters is that we keep our word. We’ll answer your questions, call you back, show up promptly when scheduled, clean up before we leave and always go the extra mile to make sure you thoroughly enjoy your hardwood flooring investment with Sandmasters.

Once we start your project, we stick with it until it’s done. No scheduling conflicts or overbooking. We don’t try to “squeeze in” another job while we’re working on yours. Our scheduling system provides a major benefit to Sandmasters customers. Accurate scheduling is so important to us that we designed our own computer software program. When we quote a job, we assign a time value to every part of it, down to the quarter hour. This keeps us on time and at budget, eliminating surprises rom the flooring process.

Quality Down to the Last Detail

We believe in our exceptional people, products and process that we have established. We are as passionately concerned with the quality of your floors as you are. If there’s an improvement in products, tools or techniques, you’ll find it being utilized first by Sandmasters, a leader in the traditional wood floor industry. In some instances, we’ve developed our own sealants, cleaners and techniques that are superior to any you can find on the market.

We value the many glowing testimonials we receive from our valued customers. You can read many of them on the Testimonials page of this website. We’re also proud of our “A” rating on Angie’s List and our ____ rating with the Better Business Bureau. And we continue to be members in good standing in the National Wood Flooring Association.

Proudly serving all of Southeastern Wisconsin, including Milwaukee County, Ozaukee County, Port Washington County and Waukesha County.